Full truth about MarketingRemember the old story about the Circus coming to town? Everyone that understands those points as a natural should be ahead of all others that don't.
If you paint a sign saying, "Circus is coming to town" that's Advertising.
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If you put the sign on the back of an elephant and walk him through town, that's a Promotion.
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If the elephant walks through the Mayor's flower bed, that's Publicity. -
If you can get the Mayor to laugh about it, that's Public Relations.
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And, if you planned the whole thing, that's Marketing.
Simple as that!
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