Link exchange vs link buying "Why to buy links when you can exchange links or submit to webdirectorys ?"
Here are some of the reasons why people buy link..
1. To get listed in the search engines quickly, when you have a new site you will have to wait a couple days or may be weeks to wait until a robot comes and adds content to their search engines, but major search engines like google, mans and yahoo regularly visit large websites which are updated on daily basis and if your link is added, the will also crawl your website.
2. If your website is new born, most people will never exachange links with you, what if your page is 0 and you request a site that has pagerank of 8 ? do you think they will exchange link with you ? never ! in this case if you are interested in having some pagerank transferred to you on PAGERANK UPDATE then you will certainly considering buying link.
3. The pagerank, people who have installed google pagrerank, they rely more on the websites with high pagerank, so to get high pagerank is important that you should be link back from high pagerank websites. I call them pagerank hungry webmasters, but as a matter of fact, I don’t care about the pagerank.
4. Not all link directories are FREE (usually the more traffic or higher the ranking the more you need to pay), you have to pay them as well to get listed in those directories, you in this case you are also buying links.
5. If you start adding your website to link directories and start a link exchange campaign, then you will have to stop working on anything else, just do SEO for your website, its extremely time consuming process, people buy links, because they pay and they are listed quickly on a lot of websites, they get traffic and do business..
there may be a lot of other factors, but as I said do not buy links because if you are banned form TOP players (for any reason) like google, msn or yahoo, other search engines are useless and do not have much traffic.
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